Unleash the Power of Personal Branding to Earn More,
Lead More and Win More!

Keynote Speeches

Now You See Me

Maximize Your Personal Brand

In the information age, personal branding is necessary for the success of any company or individual. Failing to manage your personal brand can lead to misinformation about you or your company. An outstanding personal brand allows you to gain competitive advantage, grow your network, expand your leadership presence and increase your influence. In this presentation, Yolanda explains how you can engage and activate your talent in your chosen marketplace while delivering value to your employer.

Owning Your Personal Brand
in the Digital Age

With the continued rise of digital and social media, personal branding presents a wonderful opportunity to ignite potential and boost trust, loyalty, and engagement between an organization and its people. It’s becoming increasingly important for professionals to take personal branding seriously and implement the requirements necessary to present themselves in an approachable, credible and enduring way, both in the digital world and in-person. In this presentation, Yolanda explores social branding and provides the roadmap for building a powerful online presence. If you are not the entrepreneur of your brand someone else is!

Branding the Authentic You

Companies are awakening to the importance of promoting women and minorities into leadership roles. There is a realization that diversity and inclusion must align with the needs of the workforce and customers. The unique cultural experiences, perspectives and cognitive strengths of women and minorities offer them an unparalleled opportunity to succeed in leadership by living their authentic brand and having a positive impact on the organization they lead. Personal branding helps women and minorities expand their success by enabling them to uncover their unique strengths and talents. Through this presentation, diverse participants discover that they can unlock their true potential, be energized and empowered by being their authentic selves.

MasterClasses

Now You See Me

Creating and Maximizing Your Personal Brand

This session introduces the concept of personal branding. In the information age, personal branding is necessary for the success of any company or individual. Failing to manage your personal brand can lead to misinformation about you or your company. Identifying and using the tools that impact personal branding correctly will ensure that the public sees the reputation and image you want them to see. This workshop provides participants with information and tools to ensure you project a positive personal brand in your chosen marketplace.

After the workshop with Personal Branding Expert, Yolanda Smith, participants will:

  1.    Define personal branding and its impact on perception and credibility
  2.    Understand your personal and professional influencers and how to create an impact
  3.    Learn how to create a personal brand Statement to effectively tell your story
  4.    Use social media to build your brand and network
  5.    Gain knowledge on how to preserve your personal brand through a crisis

Creating an Explosive Digital Footprint

The eruption of digital media offers professionals the opportunity to have their value and expertise in the forefront like never before. If you don’t show up on Google, you don’t exist. Your brand is also your employers’ brand. To heighten your personal brand through digital PR, you must be discoverable, memorable and shareable. It’s amazing that so many people have yet to seize this opportunity and make an impactful impression of their life’s work while delivering value to their company.

In this session with Personal Branding Expert, Yolanda Smith, you’ll:

  1. Get an introduction to personal branding and it’s importants for you and your company’s success.
  2. Learn how to create a personal branding strategy to ensure your expertise stands out.
  3. Understand your influencers and create a personal branding statement.
  4. Receive tips and tricks on how to get the most out of LinkedIn, Facebook, Twitter, and other social platforms.
  5. Learn how to remain relevant and keep your personal brand fresh and on track.

Designed to meet your organization’s needs, masterclassess can be customized workshops that introduce various concepts of personal  and team branding. Participants will engage in an interactive experience to develop a strong brand to compete in their chosen market. *Interactivity and exercises vary based on the workshop duration.

Now You See Me: Developing an Influential
Team Brand Identity

With companies moving from silos to centralization, perceptions of teams will matter greatly when it comes to influencing cross-functionally and achieving results. Your brand is the consistency between individuals’ perceptions and experiences with the team. The sum of these common impressions represent the brand the team has succeeded in creating. Branding expert, Yolanda Smith, will help you assess and create your brand identity that establishes expectations and enhances trust.

The keynotes and workshops are designed and customized for the following audiences:

  • CEOs, Executives, Mid-level managers and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.

  • Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.

  • HR & Training Managers who want to understand personal branding to help train employees on personal branding, use of social media and social selling.

  • PR Agencies & Exec Communication Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.

  • Students and Youth who want to be inspired, get a head start for the career and future that lies ahead and learn to navigate social media to avoid the pitfalls.

Individual Consultations

Other Services Include

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